Showtime Brand

At Showtime Networks, I led the evolution of the brand into a true streaming-first identity. We distilled the brand down to its core elements—color, typography, and the visual language of light—to create a system that was flexible, distinctive, and consistent across every touchpoint. The new brand mnemonic built on Showtime’s legacy of light, color, and sound, simplifying them into a clear, modern signature designed for streaming. Clean typography, a focused color palette, and streamlined motion design ensured the brand showed up with clarity and impact across digital, social, print, and on-air. As Senior Creative Director, I oversaw 360 campaigns and guided teams of designers, writers, and editors to deliver work that strengthened Showtime’s voice in the entertainment landscape. I also established brand guidelines to unify creative output across advertising and marketing, helping the brand stand out while staying true to its ambition as a home for groundbreaking originals, films, docs, and live sports.