Bloody Good

I led Showtime’s first fully integrated branded holiday initiative, Bloody Good—a 360° Halloween campaign built around the network’s vampire-themed series and dark, provocative programming. Spanning outdoor, digital, streaming, and social, the campaign showcased Showtime as the ultimate destination for bold stories that challenge expectations and embrace the thrill of fear. By unifying creative across platforms, we delivered a consistent and immersive brand experience throughout October, positioning Showtime as the home of storytelling that’s not just scary, but Bloody Good.