Peak Screaming 2024

I developed the concept of a “Spooky Rundown Haunted Theater” to anchor Paramount+’s Halloween programming campaign—an immersive journey through the full spectrum of fright. Beginning with lighthearted, eerie fun from SpongeBob’s Halloween specials, moving through the suspenseful chills of A Quiet Place, and culminating in the grotesque terror of Smile and Hellraiser, the campaign transformed Paramount+ into a shrine of fear. Through atmospheric storytelling, evocative visuals, and a theatrical narrative that framed the brand as the home of Halloween, we created a 360° campaign that invited audiences to step inside a haunted theater of unforgettable scares.