Paramount+ with Showtime

Paramount+ with SHOWTIME marks the industry’s first truly integrated multiplatform brand, uniting streaming and linear content under one cohesive identity. Visually, it embraces grandeur, drama, and a refined sense of storytelling through cinematic wide crops, rich dark colors, and elegant use of negative space. Typography plays across various weights, sometimes lightly tracked out for subtle sophistication. Central to the brand are the iconic stars—each representing a letter in “Paramount Plus”—which gracefully sweep in to frame the mountain logo, honoring the brand’s heritage. With Paramount+ with Showtime, these stars are used thoughtfully and sparingly, highlighting key moments and framing print and digital messaging with understated artistry.