Howdy
About
I led the development of a custom sonic and visual identity toolkit to launch Roku’s new ad-supported streaming platform, Howdy. Our goal was to infuse personality and consistency across every brand moment on the platform. We built a flexible audio-visual system that brought the brand’s playful charm to life across all touchpoints—openings, ads, promos, and more—ultimately helping Roku introduce a fresh, consumer-facing brand within its ecosystem.
Type
Brand System
Role
Creative Director
