Showtime Sports
About
I led the development of a new visual identity system that modernized Showtime Sports while staying true to the core Showtime brand. The refresh introduced updated color, typography, motion behavior, and design attributes to capture the tension and excitement unique to sports. By layering in dynamic elements and subtle effects, the identity system delivered a cleaner, more contemporary look that elevated the brand across all marketing and broadcast touchpoints.
Type
Brand Campaign
Role
Creative Director
